Creating Your Marketing Plan. Part 1

Your marketing plan is the same as your business plan, right? Wrong. A business plan details products and services, distribution, research and development, necessary capital, size and type of market development, and profit and cost projections over a given period. It is provided to banks or investors to determine whether a fitness facility has a chance of succeeding. Continue reading “Creating Your Marketing Plan. Part 1”

What are the Risk Factors Associated with Decompression Illness?

Apart from the depth and the time divers spend under water, other factors influence the absorption and elimination of Nitrogen that can contribute to a developing decompression illness. Although staying within the limits of the recreational dive planner tables minimizes this risk, the tables become less reliable and accurate in the presence of predisposing factors. Continue reading “What are the Risk Factors Associated with Decompression Illness?”

Dietary fat: Playing the numbers game. Part 4

Why 30 percent?

No one can say exactly what a healthful fat intake is for a given individual, let alone for everyone. A majority of public health experts have supported the 30-percent guideline because they felt it was lower than what Americans are currently consuming, but not so low as to discourage compliance. Some scientists have proposed that we should strive for fat intakes closer to 25 or even 20 percent of daily caloric intake. Such levels would require greater changes in dietary habits for most Americans. Continue reading “Dietary fat: Playing the numbers game. Part 4”

Dietary fat: Playing the numbers game. Part 3

Percent of what?

Fat intake recommendations are given as a percentage of daily caloric intake, because a healthful fat intake can probably vary depending on how much food you are eating. Daily calorie intake goes up with size and activity level. In general, larger and more active people metabolize more calories and more fat, so a higher fat intake is not harmful, so long as one is not overweight (overfat). Continue reading “Dietary fat: Playing the numbers game. Part 3”