There are actually two types of tai chi sword: the straight sword, which is a two-edged, tapered weapon; and the broadsword, or saber, which is a single-edged weapon with a wide blade. Continue reading “Anatomy of the Straight Sword”
A well-defined marketing plan will cover certain elements: packaging, pricing, promotion and positioning. Consider your fitness business as you read the following. Continue reading “Creating Your Marketing Plan. Part 2”
Your marketing plan is the same as your business plan, right? Wrong. A business plan details products and services, distribution, research and development, necessary capital, size and type of market development, and profit and cost projections over a given period. It is provided to banks or investors to determine whether a fitness facility has a chance of succeeding. Continue reading “Creating Your Marketing Plan. Part 1”
The two masters describe the fourteen steps of this “enlightening smile” as follows:
First, stand in a Wu Chi position. Make sure that you stand firmly but effortlessly on the soil. The hips should relax, with the chin slightly stretched back. Feel the chi inside the abdomen. Continue reading “The Enlightening Smile”
Apart from the depth and the time divers spend under water, other factors influence the absorption and elimination of Nitrogen that can contribute to a developing decompression illness. Although staying within the limits of the recreational dive planner tables minimizes this risk, the tables become less reliable and accurate in the presence of predisposing factors. Continue reading “What are the Risk Factors Associated with Decompression Illness?”
Why 30 percent?
No one can say exactly what a healthful fat intake is for a given individual, let alone for everyone. A majority of public health experts have supported the 30-percent guideline because they felt it was lower than what Americans are currently consuming, but not so low as to discourage compliance. Some scientists have proposed that we should strive for fat intakes closer to 25 or even 20 percent of daily caloric intake. Such levels would require greater changes in dietary habits for most Americans. Continue reading “Dietary fat: Playing the numbers game. Part 4”
Percent of what?
Fat intake recommendations are given as a percentage of daily caloric intake, because a healthful fat intake can probably vary depending on how much food you are eating. Daily calorie intake goes up with size and activity level. In general, larger and more active people metabolize more calories and more fat, so a higher fat intake is not harmful, so long as one is not overweight (overfat). Continue reading “Dietary fat: Playing the numbers game. Part 3”
What’s in a gram?
A gram is a unit of weight, about 1/28 of an ounce. Why measure fat in grams? Well, that’s how nutrition scientists do it, and it’s a convenient measure because it gives us reasonable numbers — single and double digits, with no decimals. It’s a unit that’s easy to count. Continue reading “Dietary fat: Playing the numbers game. Part 2”
I know this is probably a stupid question,” a client says as she approaches you after class. “I’ve often read that it’s important to limit fat intake to 30 percent or less. I guess some people say 20 percent or less. But I’ve never really understood what this means for me and my diet. Continue reading “Dietary fat: Playing the numbers game. Part 1”
Johnson specified several amenities and programs that he believed needed to be in place for the 24 Hour Fitness Magic Johnson Clubs to be successful. “First of all, it [needs] to be nice and clean and open,” states Johnson.” Continue reading “Cross Cultural Marketing, Part 2”