Creating Your Marketing Plan. Part 1

Your marketing plan is the same as your business plan, right? Wrong. A business plan details products and services, distribution, research and development, necessary capital, size and type of market development, and profit and cost projections over a given period. It is provided to banks or investors to determine whether a fitness facility has a chance of succeeding. Continue reading “Creating Your Marketing Plan. Part 1”

What are the Risk Factors Associated with Decompression Illness?

Apart from the depth and the time divers spend under water, other factors influence the absorption and elimination of Nitrogen that can contribute to a developing decompression illness. Although staying within the limits of the recreational dive planner tables minimizes this risk, the tables become less reliable and accurate in the presence of predisposing factors. Continue reading “What are the Risk Factors Associated with Decompression Illness?”