Johnson specified several amenities and programs that he believed needed to be in place for the 24 Hour Fitness Magic Johnson Clubs to be successful. “First of all, it [needs] to be nice and clean and open,” states Johnson.” Continue reading “Cross Cultural Marketing, Part 2”
There’s good news, bad news and more good news for the fitness industry. The good news is that people are concerned about their health and are interested in adopting amore active lifestyle. This is illustrated by the increase in health club memberships, which have almost doubled from 17.3 million in 1987 to 33.8 million today (2003 IHRSA Trend Report). Continue reading “Cross Cultural Marketing, Part 1”
Last spring, an acquaintance told Heckman about a 26.2-mile marathon that was being held in conjunction with the Arthritis Foundation that October in Dublin, Ireland. Her friend said she would run the race in Heckman’s honor. That was good. But it wasn’t enough. Continue reading “Marathoner Katherine Heckman’s Battle With Arthritis. Part 2”
Katherine Heckman has been a runner since high school. Most weekdays, she’d eat up five or six miles of road for breakfast before heading off for school or work. And on the weekend, the sky was the limit.
“It’s probably that runner’s high that kept me running,” says Heckman, 40, of South Windsor, Conn. “I loved putting on my earphones and running forever.” Continue reading “Marathoner Katherine Heckman’s Battle With Arthritis. Part 1”
Because the cause of prostate cancer is not yet known, there are no specific lifestyle changes one can make to prevent the disease. Continue reading “Prostate Cancer”
Chronic illness is an extremely frightening diagnosis to get from your doctor. How your body will react to the virus is unpredictable. You may be frightened of being unable to do your job, or frightened of being rejected by your friends and co-workers. Continue reading “What Are the Emotional Effects of Hepatitis C?”